Another great resource by Nielsen India describing a new phenomenon that is rapidly developing in India.
read more “Video: Exploring the Middle India Opportunity - An Urban Revolution!”
Thursday, April 26, 2012
Tuesday, January 31, 2012
Video: Influence of Social Media on India's Digital Consumer
As a business entrepreneur you need to be well informed on the local trends, economy, consumer behaviors and your industry. For those of us that are looking to penetrate emerging markets, it is even more so important to stay in touch with trends in those countries. I found this video by Nieslen India to be insightful to learn about the influence social media has on India's digital consumer. It is amazing to note that India will be the second largest country after United States by 2012. LinkedIn already has 9 million users in India!
read more “Video: Influence of Social Media on India's Digital Consumer”
Sunday, January 29, 2012
Video: Creative Marketing Strategy with Social Media & Flash Mob
On a recent flight to India, the world's oldest European airline at age 85, Finnair, chose to do something unique for its on-board passengers. It implemented a Creative Marketing Strategy with Social Media & Flash Mob style around its "Designed for You" campaign. Finnair Flight AY201 was bound to India's capital city, New Delhi from Helsinki. January 26th was India's 63rd Republic Day. To commemorate this event, the Finnish airlines crew performed a Bollywood style dance aboard the flight as surprised passengers watched. The video has already gone viral on YouTube and many are remarking on what a great creative marketing strategy with social media it had been by the airline. The blog post on Finnair has received over 150 comments and the YouTube video over 2.8M views already! You can watch the clip below.
read more “Video: Creative Marketing Strategy with Social Media & Flash Mob”
Here is the original song: Om Shanti Om, Song Deewangi
Thursday, December 15, 2011
Video: Is there an Indian Way of doing Business?
Have you ever wondered, if there was such a thing as an Indian way of doing business? Dr.Devdutt Pattanaik has a title of Chief Belief Officer at the Future Group. Business Sutra is a special series on CNBC TV18 India presented by Dr. Pattanaik where he attempts to answer this question in a conversational setting facilitated by Ms. Menaka Doshi.
Business Sutra discusses the purpose of a corporation, short term goals versus long term ideals, leadership qualities, dharma sankat and modern day business conflicts, ownership versus management, the lifecycle of a business and similiar issues pertaining to Leadership & Governance.
Did you find this resource helpful? Leave your comments below.
Related Links:
Dr. Devdutt Pattanai
Business Sutra-Leadership
read more “Video: Is there an Indian Way of doing Business?”
Business Sutra discusses the purpose of a corporation, short term goals versus long term ideals, leadership qualities, dharma sankat and modern day business conflicts, ownership versus management, the lifecycle of a business and similiar issues pertaining to Leadership & Governance.
Did you find this resource helpful? Leave your comments below.
Related Links:
Dr. Devdutt Pattanai
Business Sutra-Leadership
Saturday, December 10, 2011
Friday, December 9, 2011
International Business: Doing Business in India
By: Shabana Wollin
Today I attended a great informational briefing on the International Business Development Trade Mission to India. It was sponsored by the newly created Wisconsin Economic Development Corporation. The mission is scheduled to travel to India tentatively April 21-May 2 2012 to explore ways to tackle the rapidly expanding water and waste water market. The mission will include visits to major mega cities in India namely: New Delhi, Mumbai and perhaps even Chennai. The trip will include market briefings, one-on-one business meetings with potential customers, facility tours, first-hand market intelligence on exporting, and investment & R&D opportunities. To learn more about this trade mission visit the WEDC website.
The briefing today was presented by Mr. Arup Mitra, a senior Commercial Specialist in the US Commercial Service office from Kolkata, India. It was insightful to learn about challenges and opportunities that are currently being created in India as a result of the growing water crisis. Access to fresh, clean, safe drinking water has been always been a known challenge in India. With its growing population at 1.2 billion with a GDP of over $1 trillion, India continues to grow at a steady rate of over 7%. This growth adds to the growing stress of the steadily diminishing natural resource - water! The key issues that India faces with water resources are: declining availability, increasing demand and the general water quality. These issues give rise to opportunities for companies in USA and other advanced countries to help address this immediate critical need. This need can be addressed by means of technology innovation, infrastructure installation, community education, successful foreign partnerships, government subsidies etc.
I eagerly look forward to continue learning about this trade mission as additional information becomes available to me in the upcoming weeks.
Are you are a US based company thinking about doing business in India? If so, what are some of the markets sectors you have considered ? What do you think would be your biggest challenge in doing business with India ?
Please share with us your thoughts in the comments section below.
Links of Related Interest:
U.S Commercial Service
Milwaukee Water Council
Doing Business in India
Aquatech India Conference 2012
read more “International Business: Doing Business in India”
Today I attended a great informational briefing on the International Business Development Trade Mission to India. It was sponsored by the newly created Wisconsin Economic Development Corporation. The mission is scheduled to travel to India tentatively April 21-May 2 2012 to explore ways to tackle the rapidly expanding water and waste water market. The mission will include visits to major mega cities in India namely: New Delhi, Mumbai and perhaps even Chennai. The trip will include market briefings, one-on-one business meetings with potential customers, facility tours, first-hand market intelligence on exporting, and investment & R&D opportunities. To learn more about this trade mission visit the WEDC website.
The briefing today was presented by Mr. Arup Mitra, a senior Commercial Specialist in the US Commercial Service office from Kolkata, India. It was insightful to learn about challenges and opportunities that are currently being created in India as a result of the growing water crisis. Access to fresh, clean, safe drinking water has been always been a known challenge in India. With its growing population at 1.2 billion with a GDP of over $1 trillion, India continues to grow at a steady rate of over 7%. This growth adds to the growing stress of the steadily diminishing natural resource - water! The key issues that India faces with water resources are: declining availability, increasing demand and the general water quality. These issues give rise to opportunities for companies in USA and other advanced countries to help address this immediate critical need. This need can be addressed by means of technology innovation, infrastructure installation, community education, successful foreign partnerships, government subsidies etc.
I eagerly look forward to continue learning about this trade mission as additional information becomes available to me in the upcoming weeks.
Are you are a US based company thinking about doing business in India? If so, what are some of the markets sectors you have considered ? What do you think would be your biggest challenge in doing business with India ?
Please share with us your thoughts in the comments section below.
Links of Related Interest:
U.S Commercial Service
Milwaukee Water Council
Doing Business in India
Aquatech India Conference 2012
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